British Mums Dubai

British Mums is an engaged community of over 10,000+ British mums in Dubai. Created by two British mums, the British Mums Dubai Facebook group launched in 2012 and quickly grew into one of the most talked about Facebook community groups in Dubai.

The growing Facebook group created an opportunity to provide the community with something more valuable and in return provide measurable ROI for our client. The key was to create ongoing valuable content for expat mums residing in Dubai to foster repeat visits and engagement. Implementing an in-depth content strategy provided us with the ability create a go-to space for expats with targeted relevant content and by doing so positioning the brand as an authentic marketplace for potential partners and advertisers.


  • Brand development
  • CI development
  • Digital Strategy
  • Social media playbook
  • Website development
  • Integrated campaigns
  • Content Strategy
  • Content production
  • Influencer campaigns
  • Blogger outreach

The Results